Give your kids
Lifetime Memories
Explore the range
explore-car-card.webp
explore-scooters-card.webp
explore-atv-card.webp
explore-bikes-card.webp
Choose your best fit
best-fit-battery-card.webpbest-fit-non-battery-card.webp
Discover Our Premium range
Bestseller
Sky blue 01.webpSky blue 02.webpSky blue 03.webpSky blue 04.webp
4.5
Mini Cooper Aceman (Blue) | 2 Y+
19999
Or pay with easy EMIs of
₹8,999 /mo
Bestseller
black-atv-new-hero-1.pngATV Black 02.pngATV Black 03.pngATV Black 05.png
4.3
Turbo Trek ATV (Black) | 3 Y+
6499
Or pay with easy EMIs of
₹999 /mo
Bestseller
Cycle Skyblue 01.webpCycle Skyblue 02.webpCycle Skyblue 03.webpCycle Skyblue 04.webp
4.2
Lil E Junior (Blue) | 6 Y+
19999
Or pay with easy EMIs of
₹8,999 /mo
Bestseller
Sky blue 01.webpSky blue 02.webpSky blue 03.webpSky blue 04.webp
4.5
Mini Cooper Aceman (Blue) | 2 Y+
19999
Or pay with easy EMIs of
₹8,999 /mo
Bestseller
black-atv-new-hero-1.pngATV Black 02.pngATV Black 03.pngATV Black 05.png
4.3
Turbo Trek ATV (Black) | 3 Y+
6499
Or pay with easy EMIs of
₹999 /mo
Bestseller
Cycle Skyblue 01.webpCycle Skyblue 02.webpCycle Skyblue 03.webpCycle Skyblue 04.webp
4.2
Lil E Junior (Blue) | 6 Y+
19999
Or pay with easy EMIs of
₹8,999 /mo
Discover One-of-a-Kind Ride-Ons
Bestseller
speed-glide-blue-new-hero-1.pngCycle dark blue 02.webpCycle dark blue 03.webpCycle dark blue 04.webp
4
Speed Glide (Blue) | 3 Y+
1999
Or pay with easy EMIs of
₹299 /mo
Bestseller
bentley-green-hero-1.webpbentley-green-hero-3.webpbentley-green-hero-4.webpbentley-green-hero-7.webp
4.3
BENTLEY EXP12 TOY CAR (Green) | 2 Y+
35999
Or pay with easy EMIs of
₹8,999 /mo
Bestseller
bmw-hp4-blue-hero-1.webpbmw-hp4-blue-hero-3.webpbmw-hp4-blue-hero-7.webpbmw-hp4-blue-hero-2.webp
4.6
BMW HP4 (Blue) | 2 Y+
18999
Or pay with easy EMIs of
₹8,999 /mo
Bestseller
Cycle Skyblue 01.webpCycle Skyblue 02.webpCycle Skyblue 03.webpCycle Skyblue 04.webp
4.2
Lil E Junior (Blue) | 6 Y+
19999
Or pay with easy EMIs of
₹8,999 /mo
Bestseller
speed-glide-blue-new-hero-1.pngCycle dark blue 02.webpCycle dark blue 03.webpCycle dark blue 04.webp
4
Speed Glide (Blue) | 3 Y+
1999
Or pay with easy EMIs of
₹299 /mo
Bestseller
bentley-green-hero-1.webpbentley-green-hero-3.webpbentley-green-hero-4.webpbentley-green-hero-7.webp
4.3
BENTLEY EXP12 TOY CAR (Green) | 2 Y+
35999
Or pay with easy EMIs of
₹8,999 /mo
Bestseller
bmw-hp4-blue-hero-1.webpbmw-hp4-blue-hero-3.webpbmw-hp4-blue-hero-7.webpbmw-hp4-blue-hero-2.webp
4.6
BMW HP4 (Blue) | 2 Y+
18999
Or pay with easy EMIs of
₹8,999 /mo
Bestseller
Cycle Skyblue 01.webpCycle Skyblue 02.webpCycle Skyblue 03.webpCycle Skyblue 04.webp
4.2
Lil E Junior (Blue) | 6 Y+
19999
Or pay with easy EMIs of
₹8,999 /mo
Our products feature a sleek ultra-modern designwith smart built-in and Safety Features, for a smooth and steady experience. Every product is Verified for quality, ensuring fun and reliability in every ride! 🚗⚡
Recommended for you
Bestseller
mini-cooper-red-new-hero-1.pngmini-cooper-acemen-red-hero-1.webpmini-cooper-acemen-red-hero-9.webpmini-cooper-acemen-red-hero-4.webp
4.5
Mini Cooper Aceman (Red) | 2 Y+
19999
Or pay with easy EMIs of
₹8,999 /mo
Bestseller
speed-glide-blue-new-hero-1.pngCycle dark blue 02.webpCycle dark blue 03.webpCycle dark blue 04.webp
4
Speed Glide (Blue) | 3 Y+
1999
Or pay with easy EMIs of
₹299 /mo
Bestseller
black-atv-new-hero-1.pngATV Black 02.pngATV Black 03.pngATV Black 05.png
4.3
Turbo Trek ATV (Black) | 3 Y+
6499
Or pay with easy EMIs of
₹999 /mo
Bestseller
Cycle Skyblue 01.webpCycle Skyblue 02.webpCycle Skyblue 03.webpCycle Skyblue 04.webp
4.2
Lil E Junior (Blue) | 6 Y+
19999
Or pay with easy EMIs of
₹8,999 /mo
Bestseller
mini-cooper-red-new-hero-1.pngmini-cooper-acemen-red-hero-1.webpmini-cooper-acemen-red-hero-9.webpmini-cooper-acemen-red-hero-4.webp
4.5
Mini Cooper Aceman (Red) | 2 Y+
19999
Or pay with easy EMIs of
₹8,999 /mo
Bestseller
speed-glide-blue-new-hero-1.pngCycle dark blue 02.webpCycle dark blue 03.webpCycle dark blue 04.webp
4
Speed Glide (Blue) | 3 Y+
1999
Or pay with easy EMIs of
₹299 /mo
Bestseller
black-atv-new-hero-1.pngATV Black 02.pngATV Black 03.pngATV Black 05.png
4.3
Turbo Trek ATV (Black) | 3 Y+
6499
Or pay with easy EMIs of
₹999 /mo
Bestseller
Cycle Skyblue 01.webpCycle Skyblue 02.webpCycle Skyblue 03.webpCycle Skyblue 04.webp
4.2
Lil E Junior (Blue) | 6 Y+
19999
Or pay with easy EMIs of
₹8,999 /mo
Why choose Formula Fun?
Exclusively Licensed Models
Unmatched quality and innovation
Encourages Active Play
Develops gross motor skills and curiosity in kids
Safety first
Parental control, anti-skid wheels forsteady rides
Self-Driven & Remote Controlled
Allows kids to drive freely or parents take control remotely
Long Lasting
Enjoy up to 40 mins of uninterrupted fun
Trusted Warranty
Warranty terms may differ by product.
After Sales Support
Genuine parts directly from us whenever you need it
Trusted by 1 Million+ Parents
BSI Certified
BSI Certified
ISI Certified
ISI Certified
full-starfull-starfull-starfull-starfull-star
My son is obsessed with his little BMW! He loves the engine sounds and pushing the start button. The remote control is great because I can still steer him if he gets a little too excited. The battery lasts a decent amount of time too!
Priya Bhosle
58 years, Mumbai
full-starfull-starfull-starfull-starhalf-star
This BMW HP4 bike is just perfect for my little one. The three-wheel design gives me peace of mind that he won’t fall over. He loves the music and pretends he's a real racer. Easy to assemble as well.
Sunita Prasad
41 years, Bangalore
full-starfull-starfull-starfull-starfull-star
We got the black G-Wagon for our daughter, and it’s been a hit! It looks so much like the real thing. It's pretty sturdy, and she loves playing music in it all day long. Good value for money!
Rajesh Mehta
38 years, Delhi

Read our blogs

Our Vision
Revolutionising kids’ mobility by integrating technology and innovation into what they are already masters of- fun and play!
Our Mission
We are here to drive head-on into the largely unorganised sector of kids’ mobility with premium ride-on toys for every age group. Unlike others, these products would set the standard of safety and open up a new world of fun and learning, laced with adventure that is exciting for the kids and assuring for the parents!
Core Values
Fun
Quality
Safety
Trust
After Sales
In-house manufacturing
icon

Largest

In South Asia

icon

Exporting to

18 Countries

icon

State-of-the-Art

Infrastructure

icon

100,000+

EM Riders Across India

icon

400,000

Electrical Component Capacity

icon

500,000

E bike manufacturing capacity

Powered by
emotorad-blue