Simply cause your
First ride should be a
Ride to remember!
As the mobility landscape evolves, EMotorad is steering its innovative spirit into an exciting new territory: kids’ mobility. With the launch of Formula Fun, the brand is tapping into a growing demand for products that combine safety, sustainability, and excitement for the next generation of riders.
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Our Vision
As the mobility landscape evolves, EMotorad is steering its innovative spirit into an exciting new territory: kids’ mobility. With the launch of Formula Fun, the brand is tapping into a growing demand for products that combine safety, sustainability, and excitement for the next generation of riders.
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Our Mission
Formula Fun aims to redefine the concept of mobility for children by offering eco-conscious, premium ride-on toys that inspire adventure, independence, and responsibility. With exclusive licenses for luxury brands like BMW, Mercedes, and Audi, and a strong emphasis on safety, the brand is setting new benchmarks in quality and design.
Core Values
Fun
Quality
Safety
Trust
After Sales
In-house manufacturing
Hear from our Founders
Rajib Gangopadhyay
Founder
We’re a brand built on crazy dreams! The truth is, we’re just four crazy folks obsessed with mobility—not just for adults, but for everyone. From electric cycles to kid ride-ons, we are all about reimagining the way the world moves. We’re not just building products; we’re creating experiences. And with Formula Fun, we’re making sure that kids get a head start on adventures that age with them.
Kunal Gupta
Co Founder & CEO
We’re a brand built on crazy dreams! The truth is, we’re just four crazy folks obsessed with mobility—not just for adults, but for everyone. From electric cycles to kid ride-ons, we are all about reimagining the way the world moves. We’re not just building products; we’re creating experiences. And with Formula Fun, we’re making sure that kids get a head start on adventures that age with them.
Sumedh Battewar
Co Founder & CBO
We’re a brand built on crazy dreams! The truth is, we’re just four crazy folks obsessed with mobility—not just for adults, but for everyone. From electric cycles to kid ride-ons, we are all about reimagining the way the world moves. We’re not just building products; we’re creating experiences. And with Formula Fun, we’re making sure that kids get a head start on adventures that age with them.
Aditya Oza
Co Founder & CMO
We’re a brand built on crazy dreams! The truth is, we’re just four crazy folks obsessed with mobility—not just for adults, but for everyone. From electric cycles to kid ride-ons, we are all about reimagining the way the world moves. We’re not just building products; we’re creating experiences. And with Formula Fun, we’re making sure that kids get a head start on adventures that age with them.
Our Story
Formula Fun was born out of a simple yet bold question:
Why should adults have all the fun?
It all started with EMotorad in 2020, our passion project that redefined electric mobility for grown-ups. But we soon realized that the spirit of adventure shouldn’t be limited to just adults. Kids deserve their own fun rides too- stylish and comfortable.
In 2024, we turned this dream into a reality—Formula Fun was invented to create top-quality, safe, and exciting ride-on toys for kids. We take pride in being the first brand to bring iconic, legacy brand ride-ons to the market, giving your kids endless choices for their dream rides.
Whether it’s their first car, bike, or scooter, we ensure that every ride is as special as them.